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Campaign Manager Optimization Assessment Answers

Alan wants to see conversion credit assigned to whichever ad a user interacted with just prior to converting, whether it’s a click or an impression. Which attribution model would he use?

Latest Update on 29th December, 2019 by Certification Course Answers
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Alan wants to see conversion credit assigned to whichever ad a user interacted with just prior to converting, whether it’s a click or an impression. Which attribution model would he use?

  1. Time Decay
  2. Conversion
  3. Last Interaction
  4. Path Length

100% Correct Answer

  • Last Interaction

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