After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

1. It would be calculated by dividing the total conversion value by the number in the conversions column.
2. It would be calculated by dividing the total cost by the number in the conversions column.
3. It would be calculated by dividing the number in the conversions column by the total eligible interactions.
4. It would be calculated by dividing the total conversion value by the total cost of all ad interactions.

Correct Answer:

• It would be calculated by dividing the total conversion value by the total cost of all ad interactions.

After setting up conversion tracking, calculating the conversion value per cost involves dividing the total conversion value by the total cost of all ad interactions. This metric, often denoted as “Conv. value / cost,” is an estimate of your return on investment. It indicates, on average, how often an ad click or other ad interaction leads to a conversion, providing a quantifiable measure of your ad campaign’s effectiveness.

Read more here: https://support.google.com/google-ads/answer/6270625