After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?

1. The single-device conversions should be larger than the total cross-environment conversions, since they include everything
2. These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions
3. Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support
4. The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher

100% Correct Answer

• These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions