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Campaign Manager Optimization Assessment Answers

After pulling a Top Conversion Paths report, Maria finds that most users are entering the funnel via rich media interactions. How can she best optimize with this information?

Latest Update on 29th December, 2019 by Certification Course Answers
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After pulling a Top Conversion Paths report, Maria finds that most users are entering the funnel via rich media interactions. How can she best optimize with this information?

  1. Frequency cap her ads at one impression
  2. Place rich media first in her ads’ creative rotation
  3. Place rich media last in her ads’ creative rotation
  4. Move all budget to rich media

100% Correct Answer

  • Place rich media first in her ads’ creative rotation

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