After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?

1. One that’s done in-store only and doesn’t require the customer to have interacted with your ad.
2. One in which a customer sees and interacts with the marketing manager’s ad, but then doesn’t complete a conversion on their site.
3. One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later completes a conversion on their site.
4. One in which there are only conversions from browsers that don’t allow cross-site cookies.

Correct Answer:

• One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later completes a conversion on their site.

A view-through conversion is a valuable metric that captures instances where customers see but don’t interact directly with an ad, yet later complete a conversion on the site. This metric, found in the “View-through conversions” column in a Google Ads account, provides unique insights, particularly useful for display or video ad campaigns, as it measures conversions following ad impressions, not clicks.