After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?

1. By toggling off the possible duplicates option at the top of the chart
2. By sorting the data by time and removing duplicate times found on entries
3. By disabling the view-through conversion data column
4. By modifying the event tag to capture a unique order ID

Correct Answer:

• By modifying the event tag to capture a unique order ID

Explanation: To eliminate duplicate conversions from their Google Ads count, a marketer should adjust the event tag to capture a unique order ID. If a visitor revisits or reloads the conversion page, this can create duplicates. Integrating a unique transaction ID, like an order confirmation number, into the event tag can help Google Ads identify and disregard such duplicates, providing a more precise conversion count.