Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select 2.

1. Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to members in both groups
2. Use Reach and Frequency as her leading metrics
3. Split her target audience into 2 groups for the duration of the brand lift test: control and test groups
4. Split her target audience into 3 groups: Control, Test Group 1, Test Group 2
5. Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to only the test group

Correct Answer:

• Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to members in both groups
• Split her target audience into 2 groups for the duration of the brand lift test: control and test groups