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Affiliate and Partnerships Industry – Fundamentals Certification Answers

Latest Update on 9th July, 2023 by Certification Course Answers
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Affiliate and Partnerships Industry - Fundamentals Certification Answers

Although the affiliate and partnerships industry has changed dramatically over the last decade, many industry leaders still regard this channel as being uninventive and hyper-focused on discounting products. That couldn’t be further from the truth, and you’ll discover why in this certification learning path! Here, individuals who are new to affiliate and partnerships will become familiar with the landscape of the industry, including key players, setting goals, and the links between affiliates and partnerships and other digital marketing channels.

By the end of this certification, you will be able to:

  • Illustrate the various types of digital marketing and their pricing models.
  • Identify the four players in the affiliate and partnerships industry, as well as how they work together to provide value to consumers.
  • Describe why partnerships are so important in driving business growth.
  • List the different partnership payment types and attribution models.
  • Outline how assorted verticals can use partnerships to drive results and how to set payouts accordingly.
  • Recognize a high-level overview of the Partnerships Life Cycle.

Think you have what it takes to earn your certificate without taking the course? Pass this exam and you’ll immediately earn your certificate. Not ready yet? No problem! Skip this assessment and go straight to the course below.

Section 1: Complete the Course

Complete this brief course on the fundamentals of the affiliate and partnerships industry.

  • Affiliate and Partnerships Industry – Fundamentals

Section 2: Earn Your Certification

In this final exam, you’ll be tested on everything you learned in this certification path.

Affiliate and Partnerships Industry – Fundamentals Certification Path : Partnerships Experience Academy

Intrigued by affiliate and partnerships marketing? Learn the basics of the industry with this free certification from PXA!
https://pxa.impact.com/student/path/1099626-affiliate-partnerships-industry-fundamentals-certification-path

Is this statement true or false? Attribution is the art and science of determining which partner or partners are responsible for driving a user to convert during a particular customer journey.

  1. False
  2. True

Correct Answer :

  • True

Is this statement true or false? Brands pay partners commission.

  1. True
  2. False

Correct Answer :

  • True

Is this statement true or false? Paid search, display, and paid social are examples of paid online marketing channels.

  1. False
  2. True

Correct Answer :

  • True

Is this statement true or false? Retargeting ads are a type of display advertising.

  1. True
  2. False

Correct Answer :

  • True

Is this statement true or false? Rev share is the same as commission.

  1. False
  2. True

Correct Answer :

  • True

Is this statement true or false? The majority of Millennials trust traditional marketing.

  1. True
  2. False

Correct Answer :

  • False

Is this statement true or false? The vast majority of digital ad-spend goes to Facebook and Google.

  1. False
  2. True

Correct Answer :

  • True

Select the correct answer. A mobile app company trying to get users to download their app would most likely use which payout model in their partnerships program?

  1. % of Sale
  2. CPL
  3. CPC
  4. CPI

Correct Answer :

  • CPI

Select the correct answer. A shopper clicks on a paid search ad, then Partner A’s website, then organic search, then Partner B’s website, and then buys the product. Using last-click attribution, who would get the credit?

  1. Partner A
  2. Paid Search
  3. Partner B
  4. Organic Search

Correct Answer :

  • Partner B

Select the correct answer. An influencer would be an example of a _____.

  1. Publisher
  2. Technology Provider
  3. Advertiser
  4. Network

Correct Answer :

  • Publisher

Select the correct answer. An online beauty company selling makeup would most likely use which payout model in their partnerships program?

  1. CPC
  2. CPI
  3. CPL
  4. % of Sale

Correct Answer :

  • % of Sale

Select the correct answer. Brands and partners reaching a mutual agreement on the best payout and terms to achieve the brand’s desired outcomes falls under which phase of the Partnerships Lifecycle?

  1. Engage
  2. Tracking
  3. Contract and Pay
  4. Optimize

Correct Answer :

  • Contract and Pay

Select the correct answer. How many impressions does CPM calculate the cost for?

  1. Cost per One Impression
  2. Cost per Hundred Impressions
  3. Cost per Thousand Impressions
  4. Cost per Million Impressions

Correct Answer :

  • Cost per Thousand Impressions

Select the correct answer. In which scenario would an advertiser be mostly likely to use a CPL (Cost per Lead) payment model?

  1. The company wants to provide a percentage of the final sale value to partners
  2. The company wants to acquire customers in a free trial
  3. The company wants their Google search program to see more success
  4. The company wants new customers

Correct Answer :

  • The company wants to acquire customers in a free trial

Select the correct answer. The CPC payout model is most typically used in the following digital marketing channel:

  1. Paid Search
  2. Influencer
  3. Affiliate and Partnerships
  4. Organic Search

Correct Answer :

  • Paid Search

Select the correct answer. Tracking technology attributes and credits sales to _________.

  1. the correct financial services company
  2. the correct advertiser
  3. the correct program manager
  4. the correct publisher

Correct Answer :

  • the correct publisher

Select the correct answer. What are some common affiliate and partnerships KPIs?

  1. Current Ratio, Quick Ratio, Working Capital
  2. Page Views, Time on Site, Bounce Rate
  3. Quality Score, Burn Rate, Jump Rate
  4. Revenue, New Customers, Average Order Value

Correct Answer :

  • Revenue, New Customers, Average Order Value

Select the correct answer. What entity tracks the sales between brands and publishers?

  1. Advertisers and Partners
  2. UTM Parameters
  3. Agencies
  4. Networks or Platforms

Correct Answer :

  • Networks or Platforms

Select the correct answer. What is NOT a standard affiliate and partnerships KPI?

  1. Average Order Value
  2. Bounce rate
  3. #of Sale-producing Partners
  4. Conversion Rate

Correct Answer :

  • Bounce rate

Select the correct answer. What is NOT an example of a partner?

  1. Blogger
  2. Google PPC
  3. Coupon Website
  4. Influencer

Correct Answer :

  • Google PPC

Select the correct answer. What is the main goal of display ads?

  1. Increase customer value
  2. Increase brand engagement
  3. Increase brand awareness
  4. Establish brand authority

Correct Answer :

  • Increase brand awareness

Select the correct answer. What is the most common type of attribution method in the affiliate and partnerships industry?

  1. first-click attribution
  2. multi-touch attribution
  3. CPA attribution
  4. last-click attribution

Correct Answer :

  • last-click attribution

Select the correct answer. Which of the following would be an example of a partner in the retail vertical?

  1. Coupons.com
  2. AccelerationPartners.com
  3. Nike.com
  4. Facebook.com

Correct Answer :

  • Nike.com

Select the correct answer. Which part of the Partnership Lifecycle would messaging partners about new products fall under?

  1. Engage
  2. Discover and Recruit
  3. Protect and Monitor
  4. Optimize

Correct Answer :

  • Engage

Select the correct answer. “Partner” is another name for _____.

  1. Network or Platform
  2. Publisher
  3. Agency
  4. Brand

Correct Answer :

  • Publisher

Select the correct answer. “Recruitment” in the affiliate and partnerships industry refers to which of the following?

  1. The optimization of all reporting and analytics
  2. Brands seeking potential new partnerships
  3. Partners offering media buys to brands
  4. Brands targeting competitors and their customers directly

Correct Answer :

  • Brands seeking potential new partnerships

Select the correct answers. Partnerships make it easier for brands to ______.

  1. view affiliates as partners
  2. diversify their marketing spend
  3. create consumer trust
  4. be less agile in their marketing efforts

Correct Answer :

  • view affiliates as partners
  • diversify their marketing spend
  • create consumer trust

Select the correct answers. What does CPA stand for?

  1. Cost Per Asset
  2. Cost Per Advertisement
  3. Cost Per Acquisition
  4. Cost Per Action

Correct Answer :

  • Cost Per Acquisition
  • Cost Per Action

Select the correct answers. What is an example of a partner in the subscription vertical?

  1. Coupons.com
  2. AccelerationPartners.com
  3. Amazon Prime
  4. Adidas.com

Correct Answer :

  • Amazon Prime

Select the correct answers. “Brand” is another name for ______. (Please select all that apply.)

  1. Publisher
  2. Advertiser
  3. Merchant
  4. Partner

Correct Answer :

  • Advertiser
  • Merchant

Select the correct answers. “Tracking technology” is another name for ________.

  1. Advertisers
  2. Publishers
  3. Partnerships Platform
  4. Affiliate Network

Correct Answer :

  • Partnerships Platform
  • Affiliate Network

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