Advertisers should consider first View when they want to: (Select all that apply.)

1. Maximize watch time with a format typically watched longer than other Twitter timeline formats
2. Drive wesbite traffic and lower-funnel objectives
3. Be the first thing people see when they open Twitter, when memory response is highest
4. Drive a higher brand and message recall

Correct Answer:

• Maximize watch time with a format typically watched longer than other Twitter timeline formats
• Be the first thing people see when they open Twitter, when memory response is highest
• Drive a higher brand and message recall