Ad groups should be used to:

1. organize your ads by a common theme, such as the types of products or services you want to advertise
2. manage your daily budget according to which keywords are a priority
3. control delivery of your ads so that they appear only to users in a specific geographic location
4. control the specific sites that your ad will be targeted to on the Google Display Network.

Correct Answer:

• organize your ads by a common theme, such as the types of products or services you want to advertise