A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?

1. Only their main website photo
2. Only their best-performing image from social media
3. Images of tourists in locations both on and off the tour
4. Images of tourists enjoying their tour in scenic locations

Correct Answer:

• Images of tourists enjoying their tour in scenic locations

Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. As the campaigns are intended to generate leads, your images should be high-resolution and contextually relevant. Because contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.

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