Amazon Ad Server Advanced Certification Answers
A Swiss bicycle company is launching a campaign to sell new bikes to customers across the country. Bike model 1 will be advertised to a completely new audience, while bike model 2 will be advertised to an audience that has already purchased products from them in the past. Which criteria below would be the most appropriate target audiences for each product?
Latest Update on 23rd June, 2023 by Certification Course Answers
A Swiss bicycle company is launching a campaign to sell new bikes to customers across the country. Bike model 1 will be advertised to a completely new audience, while bike model 2 will be advertised to an audience that has already purchased products from them in the past. Which criteria below would be the most appropriate target audiences for each product?
- Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Bike Purchases
- Bike Model 1: Contextual – Bikes Bike Model 2: Retargeting – Not Exposed to Purchased
- *Bike Model 1: Geo – Switzerland and Retargeting – Not Exposed to Landing Page Bike Model 2: Geo – Switzerland and Retargeting – Exposed to Purchased*
- Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Exposed to Purchased
Correct Answer:
- *Bike Model 1: Geo – Switzerland and Retargeting – Not Exposed to Landing Page Bike Model 2: Geo – Switzerland and Retargeting – Exposed to Purchased*