A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

1. You should use non-skippable in-stream ads.
2. You should use in-feed video ads.
3. You should use masthead ads.
4. You should use bumper ads.

Correct Answer:

• You should use bumper ads.

Explanation: If you want to remarket to audiences who saw your 30-second video ad, you should use bumper ads. Bumper ads are six-second, non-skippable in-stream ads that drive reach, frequency, and brand awareness. They are the building blocks of any successful YouTube ad campaign, complementing TrueView in-stream and Google Preferred while also making an impact as a standalone video solution. With high completion rates and industry-leading viewability and audibility rates, bumper ads are an efficient way to maximize your impact with audiences. They are also bought on a target cost-per-thousand impressions (CPM) through Google Ads, Display & Video 360, or Google Preferred.