A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?

1. The campaign’s budget needs to increase by 25%.
2. The campaign is performing better than 75% of the manager’s other Search campaigns.
3. The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
4. The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

Correct Answer:

• The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

The optimization score is an estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential. If the performance marketing manager sees that their Google Search campaign has an optimization score of 75%, it means the campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

Read more here: https://support.google.com/google-ads/answer/9061546