A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

1. Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.
2. Enhanced conversions for web uses third-party data to improve the accuracy of your conversion measurement.
3. Enhanced conversions for web uses third-party data to unlock more powerful bidding.
4. Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

Correct Answer:

• Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

Explanation: Enhanced conversions for the web is a feature that empowers marketing strategists by leveraging hashed, first-party data to unlock more powerful bidding capabilities. With this advanced functionality, strategists can optimize campaigns, improve measurement accuracy, and drive better results for their clients.