A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?

1. Target cost-per-acquisition (tCPA)
2. Target return on ad spend (tROAS)
3. Target impression share
4. Maximize clicks

Correct Answer:

• Maximize clicks

A marketing manager with a fixed budget wants to drive as many customers as possible to their website. “Maximize Clicks” bidding strategy can meet the marketing manager’s needs. Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

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