Google Ads Measurement Certification Exam Answers

A Marketing Manager Wants To Use An Attribution Model That Includes Both Converting And Non-Converting Paths In Order To Evaluate Individual Customer Paths. Which Attribution Model Will Fulfill This Requirement?

Latest Update on 22nd September, 2020 by Certification Course Answers

A Marketing Manager Wants To Use An Attribution Model That Includes Both Converting And Non-Converting Paths In Order To Evaluate Individual Customer Paths. Which Attribution Model Will Fulfill This Requirement?

  1. Rules-based attribution
  2. Data-driven attribution
  3. Linear attribution
  4. Position-based attribution

Correct Answer:

  • Linear attribution

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