A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

1. By aiming to achieve an average return on ad spend (ROAS) equal to a desired target.
2. By automatically limiting conversions that don’t align with a desired bidding strategy.
3. By being the safest bidding strategy for all business types to optimize their bidding.
4. By using machine learning to capture as many conversions as possible within a daily budget.

Correct Answer:

• By using machine learning to capture as many conversions as possible within a daily budget.

The Maximize Conversions bidding strategy is a dynamic, efficient tool in the hands of a marketing manager. This strategy harnesses the power of machine learning to auto-adjust bids for maximizing conversions within a given budget. By evaluating historical data and current auction-time signals, it finds the optimal cost-per-click (CPC) bid for each ad whenever it’s eligible to appear. The end goal is to derive the highest possible conversions without overshooting your budget. Whether used with a Target CPA set or not, this strategy seeks the most cost-effective conversions available, rendering your existing bid adjustments largely redundant.

Read more here: https://support.google.com/google-ads/answer/7381968