A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

1. Changes to discrepancy model
2. Changes to default browser
3. Changes to ads
4. Changes in competition or seasonality
5. Changes to attribution model

Correct Answer:

• Changes to ads
• Changes in competition or seasonality
• Changes to attribution model

Explanation: For a marketing manager looking at factors influencing conversion volume besides conversion delay, three key aspects stand out: changes to the attribution model, shifts in competition or seasonality, and modifications to ads. Seasonality or competition changes can lead to fluctuating clicks and thus impact conversion volume. Ads modifications like keyword alterations, targeting, creative changes, and adjustments in Max CPC can also influence conversions by shifting the audience. Furthermore, changes to the attribution model can cause conversion credits to be allocated further back in time, possibly reducing apparent recent conversion volume.