A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?

1. You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
2. You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert.
3. You’d say that view-through conversions are counted as conversions that are recorded when users view and interact with an ad, then never convert.
4. You’d say that view-through conversions are counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.

Correct Answer :

• You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.