A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?

1. By setting manual bids for specific times of day
2. By providing manual control of each bid
3. By determining minimum and maximum bid values by the daily budget
4. By setting the appropriate bid for each auction

Correct Answer:

• By setting the appropriate bid for each auction

Google Ads automated bidding is an enterprise-class solution that helps advertisers automatically set bids based on performance goals. Google Ads offers several bid strategies that are tailored to your marketing goals and different types of campaigns. Depending on your focus, you can determine which strategy is best for you. Automated bidding helps the manager to improve the efficiency and effectiveness of their campaign-management process.

Read more here: https://support.google.com/google-ads/answer/6325042