A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

1. It’s calculated by dividing the number in the conversions column by the total eligible interactions.
2. It’s calculated by dividing the total cost by the number in the conversions column.
3. It’s calculated by dividing the total conversion value by the total cost of all ad interactions.
4. It’s calculated by dividing the total conversion value by the number in the conversions column.

Correct Answer:

• It’s calculated by dividing the total conversion value by the total cost of all ad interactions.

A marketing manager wanting to measure return on investment through conversion tracking can calculate conversion value per cost by dividing the total conversion value by the total cost of all ad interactions. This metric, expressed as “Conv. value / cost,” provides an average indication of how frequently an ad click or other interaction leads to a conversion, offering a valuable insight into the effectiveness of an advertising campaign.

Read more here: https://support.google.com/google-ads/answer/6270625