A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?

1. More customers learning about the store’s products on the website
2. An increase in online sales through the store’s website

Correct Answer:

• More customers learning about the store’s products on the website

When the “Website traffic” Goal is chosen, it can drive customers to visit your website. Features that help to research customers find potential product options, such as ads with relevant, dynamically generated headlines, extensions, and bidding strategies that can help increase visits to your site.

A marketing associate of a vitamin and supplement store can expect more customers to learn about the store’s products on the website from the campaign.

Read more here: https://support.google.com/google-ads/answer/7450050