A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

1. They should use the seasonality report.
2. They should use the change history report.
3. They should use the time lag report.
4. They should use the navigation report.

Correct Answer:

• They should use the time lag report.

A Time Lag report is a vital tool for a marketing analyst wishing to determine the duration between a user’s first exposure to an ad and their subsequent conversion. This report not only measures user response rates but also compares early and later response rates for a given campaign, aiding in determining optimal lookback window settings. Whether your ads are for immediate action or brand awareness, Time Lag reports can help assess their efficacy in driving conversions.

Read more here: https://support.google.com/campaignmanager/answer/2823712