A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

1. The conversions report
2. The campaigns report
3. The click analysis report
4. The attribution report

Correct Answer:

• The attribution report

Explanation: In Google Ads, the ‘Attribution report’ can assist a marketing analyst in analyzing Search Ads campaign conversion data. These reports illuminate the consumer’s journey to conversion, potentially highlighting the role of certain keywords in assisting conversions. By estimating the impact of changes to the attribution model on conversion reporting, Attribution reports help analysts understand the interconnectedness of their advertising efforts and drive conversions more efficiently.