A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

1. Pageview
2. Purchase
3. Lead
4. App installs

Correct Answer:

• Lead

Explanation: A product newsletter sign-up on a website would be classified as a ‘Lead’ in terms of conversion actions in marketing. Conversion actions are specific customer activities deemed valuable to a business, like online purchases or calls. In this case, a newsletter sign-up is a lead generation activity, indicating a customer’s interest and potential for future engagement or sales. This process of tracking such valuable actions helps businesses understand the effectiveness of their advertising campaigns.

Read more here: https://support.google.com/google-ads/answer/6032150