A marketer is expanding an ad campaign for a tea shop with the help of new creatives. Which set of steps are relevant in the creative-serving process?

1. The marketer should use creative rotation rules, creative weight, and creative type.
2. The marketer should use creative rotation rules, creative flight dates, and creative scheduling.
3. The marketer should use creative rotation rules, creative weight, and creative scheduling.
4. The marketer should use creative length, creative weight, and creative scheduling.

Correct Answer :

• The marketer should use creative rotation rules, creative weight, and creative scheduling.