A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?

1. By reviewing and dismissing those recommendations which are relevant to their goal.
2. By identifying opportunities for campaign improvement and the means of making those improvements
3. By accepting and applying recommendations for their business, which saves time
4. By measuring their score at the individual account level but not the manager account level.

Correct Answer :

• By identifying opportunities for campaign improvement and the means of making those improvements
• By accepting and applying recommendations for their business, which saves time