A Lifetime Value (LTV) formula is based on which two factors?

1. User spend rate and campaign duration
2. The total number of new users gained during the campaign and average user spend rate
3. User spend rate and the average lifetime duration of users with the company.
4. The conversion rate (CVR) and the average lifetime duration of users with the company.

Correct Answer :

• User spend rate and the average lifetime duration of users with the company.