A lead tweets out that your latest offer is “completely lame.” What do you do?

1. Completely ignore the tweet.
2. Tweet back an apology and send them a free t-shirt in the mail.
3. Apologize and ask for a more detailed response via email so that you can do better job next time.
4. Send them a direct message with an apology so as to not cast your business in a negaive light on your public Twitter feed.

Correct Answer:
Apologize and ask for a more detailed response via email so that you can do better job next time.