A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

1. Group them in a single ad group
2. Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
3. Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
4. Create a new campaign for every bed she sells in her store

Correct Answer:
Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds