A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?

1. How can our data collection policies encourage our customers to share as much as possible?
2. How much data storage capability is available on each marketing team member’s corporate device?
3. How can we begin to use this data as quickly as possible, even if it means not aligning with other teams?
4. How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?

Correct Answer :

• How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?