A digital marketing manager working with a national insurance provider hopes to support AI using first-party data. Before they can start using the data, what question do they need to answer?

1. Is there a way our data collection policies can be modified to encourage customers to share as much as possible?
2. What are the data storage capabilities for each marketing team member’s organizational device?
3. How can we start to use this data as quickly as we can, even at the expense of alignment with other teams?
4. Are we aligned with local regulations on data collection and user privacy to ensure we are properly using first-party data?

Correct Answer :

• Are we aligned with local regulations on data collection and user privacy to ensure we are properly using first-party data?