A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?

1. Is it possible to modify our data collection policies to encourage customers to share as much as possible?
2. In what ways can we begin using this data as quiclkly as possible, even at the expense of alignment with other teams?
3. What are the capabilities for data storage on each of the marketing team members’ corporate devices?
4. To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?

Correct Answer :

• To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?