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A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?

Latest Update on 27th June, 2023 by Certification Course Answers
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A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?

  1. Maximize conversions
  2. Maximize conversion value
  3. Maximize clicks
  4. Target ROAS

Correct Answer :

  • Maximize conversion value

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