A conversion is:

1. When someone reaches your landing page after clicking your ad or video
2. An action defined as valuable to your business that someone takes after clicking on your ad
3. Any interaction with your ad that can be measured, like watching a video for a certain length of time
4. By definition when someone makes a purchase after clicking on your ad

100% Correct Answer

• An action defined as valuable to your business that someone takes after clicking on your ad