A client writes in that they’re seeing 117,149,387 unfilled impressions (over 25% of their inventory) What steps should the client take to troubleshoot?

1. Traffick house ads that cover ad units where there are unfilled impressions
2. Run a query that shows number forecasted unfilled impressions and traffic a run of network house ad with that number as its delivery goal
3. All of the above
4. B and C
5. Run a sell through report to show a forecast of what’s available and how much inventory is unsold

Correct Answer:

• B and C