A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

1. He can get an idea of how many people who’ve seen his ads actually became customers
2. He can better understand whether potential customers find his ads appealing
3. He can get an idea of how many people double clicked his ads
4. He can better understand what happens after potential customers click his ads

100% Correct Answer

• He can better understand whether potential customers find his ads appealing