A client asks you to explain what Campaign Manager 360 is. What answer will you give them?

1. It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management, including a robust set of features for ad serving, targeting, verification, and reporting.
2. It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
3. It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
4. It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.

Correct Answer :

• It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management, including a robust set of features for ad serving, targeting, verification, and reporting.