A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?

1. Enable a volume-based Smart Bidding strategy for all current campaigns
2. Make sure it has a strong, goal-based measurement and attribution strategy in place
3. Establish a value-based Smart Bidding strategy in their top two campaigns.
4. Create a large list of negative keywords to help eliminate traffic from uninterested consumers.

Correct Answer :

• Make sure it has a strong, goal-based measurement and attribution strategy in place