- Begin with a strong measurement and attribution strategy based on their goals.
- Enable a volume-based Smart Bidding strategy in all campaigns.
- Create a value-based Smart Bidding strategy in their top two campaigns.
- Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.
Correct Answer :
- Begin with a strong measurement and attribution strategy based on their goals.
The best practice that a chain of regional bookstores should follow first in order to get started with value-based bidding is to begin with a strong measurement and attribution strategy based on their goals.
Value-based bidding strategies require a good understanding of how your campaigns are performing and what value each conversion is worth to your business. Without this understanding, it is difficult to set effective bids that will drive the most value from your campaigns.
A good measurement and attribution strategy will help you to track the performance of your campaigns and identify which conversions are most valuable. This information can then be used to set bids that are more likely to generate profitable conversions.
Here are some specific steps that the bookstore chain can take to develop a strong measurement and attribution strategy:
- Identify their goals: What do they want to achieve with their Google Ads campaigns? Do they want to increase brand awareness, drive sales, or generate leads?
- Set up conversion tracking: This will allow them to track the performance of their campaigns and identify which conversions are most valuable.
- Choose an attribution model: This will determine how they attribute conversions to their campaigns. There are a number of different attribution models available, and the best one to choose will depend on their specific goals.
- Monitor their results: Once they have set up their measurement and attribution strategy, they need to monitor the results of their campaigns and make adjustments as needed.