A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

1. Manual CPC
2. Viewable CPM
3. Enhanced impressions
4. Target CPA

Correct Answer:

• Target CPA

Explanation: Target CPA is a Smart Bidding strategy offered by Google Ads. Designed to optimize conversions, it sets bids based on the target cost-per-acquisition (CPA) set by the advertiser. Using advanced machine learning, it automatically tweaks bids and incorporates real-time auction signals to achieve an average CPA across all campaigns that aligns with the set target, all the while accounting for external factors and competition.

Read more here: https://support.google.com/google-ads/answer/6268632