A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

1. Turn off the ads to stop traffic.
2. Reduce campaign budgets.
3. Use more general keywords.
4. Add more negative keywords.

Correct Answer:

• Add more negative keywords.

Explanation: To improve conversion rates, adding more negative keywords to your ads can be highly effective. Negative keywords prevent your ad from appearing in searches that are unlikely to convert. For instance, if you sell video game figurines, adding “magazine” as a negative keyword would exclude searches for “video game magazine,” focusing your ad on a more likely-to-purchase audience. This strategy helps attract more qualified traffic, enhancing conversion rates.