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A Brand Manager Wants To Create A Marketing Objective That Aligns With The Purchase Stage Of The Customer Journey. Which Metric Should The Brand Manager Use?

Latest Update on 22nd September, 2020 by Certification Course Answers
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A Brand Manager Wants To Create A Marketing Objective That Aligns With The Purchase Stage Of The Customer Journey. Which Metric Should The Brand Manager Use?

  1. Return on ad spend
  2. Customer referrals
  3. Brand awareness
  4. Brand association

Correct Answer:

  • Return on ad spend

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